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Job

Digital Account Manager - Client Services

  • Location

    West London, London

  • Sector:

    Broadcast Technology

  • Job type:

    Contract

  • Salary:

    £177 - £220 per day

  • Contact:

    Mo Newman

  • Contact email:

    mo.newman@pcrdigital.com

  • Job ref:

    BBBH12556_1635418049

  • Published:

    about 1 month ago

  • Duration:

    12 months +

  • Expiry date:

    2021-10-27

  • Startdate:

    ASAP within 1 month notice

Job Title

Digital Account Manager, Client Services

Department

Disney Media Sales & Partnerships - EMEA

Line of Business

Media Networks

Level

Professional

Contract Type

Permanent

Location

Hammersmith, London

Reports To

Manager, Client Services

Direct Reports

N/A

Overall Purpose of the Role

With access to an envious roster, Disney Media Sales & Partnerships' portfolio covers every brand within the Walt Disney Company's Media Network segment and related IPs. This includes family brands such as Disney, Pixar, Marvel, and Lucasfilm, general entertainment networks Fox, ABC, and Star, sports media leader ESPN, and our factual network, National Geographic.

This critical role within the London-based EMEA Disney Media Sales & Partnerships team requires a candidate that can add their knowledge and experience in Media Planning, Social Media Activation, Campaign Management, and Ad Operations to our Client Services group, supporting an experienced and diverse set of multi-platform salespeople.

Designed to maximise revenue, provide operational efficiency, and exceed client KPIs in servicing, the Client Services team is a vital component of the "Disney Difference" offered to DMS&P clients. The role holder will be responsible for managing multiple elements within the campaign lifecycle, from planning to invoicing. This includes external communication and management of clients, plus collaboration with a variety of internal groups across Sales, Editorial, Technology, and Finance. It begins with pre-sale guidance, where we work with Sales to define sellable opportunities and plan media campaigns, and then continues through set up, execution, optimisation, reporting, and invoicing. The role holder will work across TWDC's digital properties, executing campaigns using on-platform display and video inventory, plus off-platform paid and organic media on social handles.

The successful candidate will have a good understanding of the digital media landscape and experience in planning and managing digital advertising campaigns, especially across social media platforms. They will need to be comfortable working in a fast-paced environment with contacts around the world, while always focusing on prioritisation and looking for efficiencies. Above all, they will have an innate desire to provide top tier client service.

Areas of Responsibility

  • Provide pre-sale guidance, technical requirements, and strategic planning for advertising opportunities across TWDC's on and off-platform digital portfolio

  • Work with Sales, Editorial, and buyers to build and revise media plans that maximise revenue and meet client objectives

  • Responsible for the collection and implementation of media assets to ensure a timely and accurate campaign launch

  • Compile screen shots, provide reporting, execute creative swaps, and field all other client requests during campaign

  • Collaborate with Editorial, Technology, and Product teams to troubleshoot and execute campaigns

  • Manage relationships with third party vendors that provide social related services to TWDC

  • Identify, track, and analyse key metrics and use them to optimise campaign performance

  • Ensure full delivery of contracted revenue across your campaigns

  • Work with Finance and Accounting teams to ensure accurate invoicing and revenue tracking

  • Assist with client retention by delivering the highest standard of service during pre, mid, and post-campaign support phases

  • Provide case studies, benchmarks, and best practice guidance to Sales and advertisers

  • Proactively seek to advance internal knowledge of TWDC's digital products and commercial opportunities

  • Collaborate with other Client Services Account Managers supporting an assigned advertising hub

  • Offer support and expertise for additional Sales partners in TWDC's EMEA offices

Areas of Accountability

Reports to Manager, Digital Client Services for all surrounding KPIs and team objectives

Experience and Professional Qualifications Required

  • Graduate level or equivalent experience

  • 2+ years of advertising/marketing agency or vendor experience required

  • Experience supporting a wide array of clients and agencies

  • Familiarity with media planning and management of digital advertising campaigns, including organic and paid social activity

  • Basic competency in order management, ad-serving, and social media systems, with experience in Google Ad Manager and Facebook Business Manager highly preferred. Additional systems provide an added advantage

  • General understanding of advertising technology on websites, apps, and social media platforms

  • Demonstrated ability to launch and deliver digital advertising campaigns

  • Good understanding of the digital marketplace, with a specific focus on video/display advertising in Europe and social media platforms and trends

  • Familiarity working with large multinational companies and the accompanying complex processes and network of stakeholders is an additional advantage, as is a passion for our brands

Skills Required

  • Detail-oriented and self-motivated

  • Able to work effectively within a team environment, whilst also comfortable working independently

  • IT literate, across core business applications such as Excel, PowerPoint, Slack, Zoom, and new tools that may be required

  • Able to navigate technical challenges of remote/hybrid work environment schedules

  • Strong organisation and prioritisation skills

  • Comfortable working with multiple stakeholders from different departments and time zones, each with different priorities regarding campaign execution

  • Solutions oriented and with a clear propensity to solve problems

  • Natural desire to provide top tier support and service

  • Creative and forward thinking, with a strong awareness of technology, video and emerging platforms

  • A commercial mindset - an understanding of the need for holistic thinking in a multinational conglomerate corporation

Additional Information

Completed By

Dorian Bunker

Date Agreed

October 18th, 2021