CRM Manager - Multi Brand ESP (SFMC)

  • Location

    Hammersmith and Fulham, London

  • Sector:


  • Job type:


  • Salary:

    Up to £160 per day

  • Contact:

    Marcus Lawton

  • Contact email:

  • Job ref:


  • Published:

    over 1 year ago

  • Duration:

    6 months

  • Expiry date:


  • Startdate:


This is a new specialist CRM Manager role working within a Globally recognised Media and Entertainment business based in west London. This is initially a 3 month contract paid on a daily rate but this is a longer term position and likely to be permanent in the future and a great opportunity in a growing area. Initially the role will be working from home but you will need to be commutable to Hammersmith post-covid

Experience & Qualifications:

  • 3-6 years' work experience in email marketing (agency and/or client side)
  • Expert in the delivery and optimisation CRM communications and targeted direct communications, in particular eCRM for major brands, at manager level
  • Experience of data acquisition and managing CRM tools/programs (Salesforce Marketing Cloud preferable) in a commercial environment
  • Experience of working with both marketing teams and data planners/analysts
  • Experience of working with multiple external agencies
  • Demonstrable multi-element project management experience
  • Experience of managing budgets
  • Experience of integrated CRM and Social Media strategy a benefit
  • Experience of working in multi-category entertainment markets a benefit


The role will be tasked with managing and evolving UK CRM which includes:

  • Planning activity and executing the EMEA CRM strategy across the UK market, in order to build loyalty and engagement with our key audiences.
  • Drive data acquisition strategies in order to grow overall database with high quality, valuable customers.
  • Gain an in depth understanding of the database and the segments within it in order to deliver highly targeted communications.
  • Drive the planning and implementation of CRM activity across the UK on a cross company basis ensuring coordination with key stakeholders within all lines of business
  • Champion and deliver an integrated approach across digital marketing through thorough planning between social, digital and CRM teams.
  • Plan, manage and optimise CRM acquisition and retention programmes, and CRM partner promotions. Set, gain agreement to and hit annual acquisition and data quality targets.
  • Specify, communicate and measure against key CRM analytics and reports to evolve CRM and aid business performance - build and drive test, learn and optimisation programmes based on performance insights.
  • Promote and follow CRM best practice across UK.
  • Work with the UK CRM agency to brief campaigns and ensure successful delivery
  • Develop an in depth understanding of the EMEA database in order to ensure a thoroughly considered, targeted and relevant comms approach.
  • Manage the ROI and business case tools for UK CRM.
  • Have a good knowledge of SalesForce Marketing Cloud, and can lead roll out the usage of Content builder to Lines of Business CRM leads.
  • Champion use of CRM tech across campaigns, e.g. In email technology
  • Monitor and keep team updated on IP performance through ReturnPath.