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Job

Adobe Analytics Implementation Manager VoD Video Streaming

  • Location

    London, England

  • Sector:

    BI & Data Analytics

  • Job type:

    Contract

  • Salary:

    £500 - £600 per day + market rate inside ir35 including PAYE

  • Contact:

    David King

  • Contact email:

    david.king@pcrdigital.com

  • Job ref:

    BBBH12511_1626375318

  • Published:

    3 months ago

  • Duration:

    6 months +

  • Expiry date:

    2021-08-14

  • Startdate:

    ASAP

  • Consultant:

    #

Adobe Analytics Implementation Manager for UK Streaming VoD Platform. Role will lead the Adobe analytics implementation function ensuring we collect the right data across the VoD Streaming platforms on web, mobile and large screens. Experienced implementing Adobe stack (Adobe Analytics, Launch, Adobe Native SDKs) Experience with tag management, mobile app, and video measurement implementations (Vod & Streaming TV APS). Experience working with APIs, and using Javascript to retrieve data (Adobe API 2.0) and Understanding of third party analytics implementation (Facebook SDK, Facebook Pixel, etc)
You will be instrumental in managing the business requirements for analytics, providing recommendations on what needs to be in place to ensure data quality and accuracy, as well as new data points that will be crucial.You will be a hands-on manager tenacious, ambitious self-starter with a passion for building established products and innovating and iterating at pace.

RESPONSIBILITIES

- Take ownership of business requirements for analytics and its roadmap
- Collaborate with our product team in prioritizing software developers and data engineering teams' work
- Maintain Adobe analytics / other relevant systems / tools to ensure consistent and reliable data, and seamless operations
- Provide thought leadership around standardization of data collection from multiple sources, as well as API-based data collection methods
- Perform web analytics debugging/testing, as well as data validation/reconciliation, data profiling, data auditing and data cleansing activities in a hands-on way to ensure high quality deliverables
- Identify key product performance metrics, business questions and reporting needs
With Streaming product management team - UK and Internation - help with the design and implementation of feature A/B testing and functionality-focused usage metrics - i.e. usage of watch lists functionality, usage of social media sharing functionality
- Keep up to date with the latest industry trends, technical developments and techniques
- Communicate effectively, translate data to stories to support and simplify decision-making processes
- Work with internal or external partners to process, coordinate, and connect various data sources

WHAT SKILLS DO YOU NEED

- Experience implementing Adobe stack (Adobe Analytics, Launch, Adobe Native SDKs) for Video VoD, streaming, TV Apps etc
- Experience with tag management, mobile app, and video measurement implementations
- Experience working with APIs, and using Javascript to retrieve data (Adobe API 2.0)
- Understanding of third party analytics implementation (Facebook SDK, Facebook Pixel, etc)
- Agile experience and familiarity with JIRA and Confluence
- Understanding data governance, quality, first- and third-party data
- Experience working with analytics specs for analytic tools (Adobe Analytics)
- Experience with Analytics QA and web analytics debugging tools (Charles, Wireshark or similar)
- Familiarity with data ingestion, ETL processes and workflows on cloud infrastructure
- Experience working with external data partners and on-boarding new data partners
- Good at simplifying the message
- Team player and collaborative
- Strong organisational, multitasking and attention to details
- Excellent communication and presentation skills
- Microsoft Office, mainly Excel & PowerPoint

Other skill that would be beneficial but non-essential:

- Experience with integrating data platforms (DMP, CRM, etc)
- A/B Testing experience
- SQL Programming language
- R or Python as open-source programming language
- Strong data manipulation skills and experience, comfortable running complex queries and creating new views on the data