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Thursday, October 03, 2013

Social Media Week London in Review

by Samantha Langan
Office Manager
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Last week London saw its bi-annual invasion of social media gurus and geeks. The industries finest gave talks on all aspects of social media and its influence and future. With Nokia sponsoring the event, and Bloomberg and Virgin hosting the HQs this year the talent came in bucket loads.

As PCR's marketing assistant, I am always aware of the constant changes in the digital world and therefore know how important it is to keep in the loop of the social media frenzy. Last year, I volunteered for Chinwag as a social media manager but this year I was lucky enough to win a VIP pass from Constant Contact which I used to visit 2 talks of very different natures: Getting a Job via Social and Driving Advocacy via Social Media: Remarkable Women.

The first session I attend was Getting a Job via Social which was held at Forward3d’s offices in Camden. Here I heard from recruitment specialists Steve Ward, Bill Boorman and Mervyn Dinnen. The audience was a muddle of young professionals and keen graduates or interns looking for sound advice to launch a career using social media as their weapon of choice. It was very interesting to see what types of methods the experts were opting for. The website ‘About.me’ was commended as a great place to increase find ability as a hub for all your social media channels and apps such as socialbro and whoworksat were all recommended by Bill.

Other tips included:

  • Share and contribute to groups on LinkedIn.
  • Who do you want to work for? Research thoroughly and be creative in your approach.
  • Follow people who work in the company and contribute to the conversations they are in to get recognised.
  • Ask for help through experts.
  • Create an online/video cover letter/CV.
  • Join in commschat or CMGR chats on Twitter using the suitable hash tag.
  • Blogs experience in the industry.
  • Create video content about your job.
  • Never create an infographic CV. They just confuse HR.
  • Don’t set your picture as a cow on LinkedIn.

The 2nd event I attended was Driving Advocacy via Social Media: Remarkable Women at SMWLDN HQ (Covent Garden) hosted by Nokia. This was slightly less intimate and was hosted by Elizabeth Lonergan (Nokia UK and Ireland) and Meaghan Fitzgerald (23 snaps) who both spoke about the role of their brands in creating women communities. It was particularly interesting to hear from Elizabeth Lonergan who explained how the ‘Remarkable women' by Nokia had a positive influence brand association, communication and marketing (as well as it empowering women and deferring from the ‘Pink and shrink’ theory for mobile which is not the way to go to include women).

In my opinion, social media week is worth going to- free pass or not because of the sheer quality and interesting information accessible for anyone to learn from, indulge in or simply enjoy. It is a great testimony to the age in which we live that organisations and influencers alike are willing to contribute the breadth and depth of information to such a fantastic event which takes place around the world. 

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